Built for Willie.
Inspired by Alfie.
Made for yours.
From loss to laughter. From paddock to pup.
This is our story.
Two dogs changed my life. One gave me purpose.
The other keeps it going.
alfie
aAlfie was my heart dog.
loyal, wrinkly, and never more than two steps away. He was my best friend, my shadow, and the happiest part of every single day.
When I lost him to cancer, I felt the kind of grief that only comes from a bond that deep. But I knew I had to do something with that loss. Something useful. Something that could help other dogs live longer, feel better, and be loved the way Alfie was.
Willie Wellness Co. is that promise made real.
every product is a quiet thank-you to Alfie.
Forever loved. Forever remembered. Forever leading the way.
willie
wIf Alfie was the wise old soul, Willie is the mischievous gremlin who crash-landed into my life and never left.
He’s 99% attitude, 1% cuddles and somehow, he’s got me completely wrapped around his tiny, flopped-over paw.
He came to me when I needed him most.
And he’s been testing my patience (and my products) ever since.
Willie is our Chief Eating Officer. He taste-tests every chew, judges every scoop, and keeps our quality control team on their toes.
He’s the reason we don’t take shortcuts.
Because if it doesn’t pass the Willie test it doesn’t make it into the jar.
Willie’s here for a good time. And thanks to our supplements — a long time, too.
alfie showed me how dogs change our lives. willie showed me how to start again.
MEET THE FOUNDER
I didn’t plan to start a pet wellness brand.
I planned to take care of one dog the best way I knew how.
until i couldn't.
If you’re here, you probably care as much as I do.
You care about what goes into your dog’s bowl. You read ingredient labels. You’ve dealt with itchy skin, upset bellies, stiff joints — and the frustration of trying to fix it with products that promise a lot and deliver nothing. I’ve been there too.
When my first dog, Alfie, got sick, I started looking at dog health differently. After I lost him, I knew I had to do something with that grief something useful. So I started blending things at home. Reading. Researching.
Then Willie came along — full of mischief, full of joy, and full of health quirks of his own. And I knew: if I could build something better for him, I could build it for yours too.
That’s what Willie Wellness Co. is.
A promise to do better
for every dog who deserves more than just a treat.
With love and a whole lot of dog hair,
Michaela
Founder, Dog Mum, Ingredient Snob, Full-time Sock Collector
OUR TEAM
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